With over 20 years of experience, I specialize in helping organizations enhance their competitiveness by implementing “Smart” strategies that leverage data and disruptive technologies. My expertise lies in mentoring teams on the effective use of data to drive value and advising on the adoption of cutting-edge technologies such as Artificial Intelligence, Big Data, and Machine Learning.

Co-Founder of Grupo PERTI and Founder of Klustomer , where I lead as Head of A.I. & Data Analytics Solutions. My role involves designing and implementing data-driven strategies that empower businesses to make smarter decisions and achieve sustainable growth.

By nature, I am an entrepreneur who thrives on innovation. I have played a key role in defining strategies for the launch and scaling of multiple startups, including Doctor 360 , Klustomer and Mi Tienda Digital. My approach is rooted in the implementation of the TIZA Method® , a proven framework for startup success.

In addition to my entrepreneurial ventures, I actively contribute to academia by collaborating with leading universities across Latin America (e.g., TEC de Monterrey , among others. ) in the coordination, teaching, and development of continuing education and postgraduate programs focused on technology, innovation, and leadership.

Author of the book “Habilidades Blandas, Líderes Fuertes” and creator/host of two podcasts: “Falcoquotes” and “Klustomer el Podcast” , where I share insights on leadership, entrepreneurship, and the transformative power of data.

Specialties:

– Business Strategy & Planning : Creation and refinement of business plans to support startups and established organizations.
– Lean Startup Methodology : Applying lean principles to accelerate innovation and minimize risk.
– Data-Driven Transformation : Driving cultural change through Data Culture, Data Strategy, and Data Storytelling.
-A.I. & Analytics Solutions : Designing and implementing scalable A.I. & Analytics solutions to unlock actionable insights.
– Leadership Development : Enhancing soft skills and leadership capabilities to foster strong, resilient teams.